Project Overview
I had the privilege of leading the concept, direction, and editing for a promotional video featuring Rui Hachimura, a prominent Los Angeles Lakers player, as the ambassador for Casio G-Shock. This product is a revolutionary wristwatch equipped with a heart rate monitor, designed to capture the intensity and excitement of playing basketball.
Concept and Execution
The video explores the electrifying experience of basketball, focusing on the adrenaline rush and the intense concentration leading up to scoring a basket. We aimed to visually translate the pulse-pounding tension and the exhilaration of the game, seamlessly aligning with the innovative features of the G-Shock watch.
Media Exposure
This video was prominently featured across multiple platforms in Japan, including TV commercial, digital signage on public transportation, and various websites.
Credit
Client: Casio
Ambassador: Rui Hachimura
Production: Sanariko
US Production: HANDz Corp.
US Producer: Tom Kudo
DP: Tadashi Tawarayama
Director:Takuma Dan