This project was the first campaign we created for SOYRIZO, a vegan chorizo by El Burrito, featured at an NJPW wrestling event. The campaign centered around a catchy jingle, “Soy Soy So So Soy,” designed to stick in the minds of the audience. During the event, the wrestlers on stage led the crowd in a lively call-and-response, creating an interactive and memorable experience that left a lasting impression on everyone present.
Recipe video for fun!
CREDIT
Client: El Burrito
Agency: O Planning
Production: Growkey
Director/ DP: Takuma Dan
AD: Souichiro Ishihara