This branding video was created for Iichiko Saiten, a premium cocktail shochu from the renowned Japanese alcohol brand, Sanwa Shurui. The video elegantly merges the art of Japanese bartending with the traditional rituals of the tea ceremony, creating a montage that highlights the graceful and refined nature of the product. The sophisticated atmosphere that Iichiko Saiten embodies is captured through two distinct videos: one featuring the preparation of a Gimlet, and the other showcasing a Martini. Both videos showcase the elegance and cultural depth associated with this exceptional shochu.
CREDIT
Client: Sanwa Shurui δΈει
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Production: New People Inc.
Producer: Takeshi Yoshida
Director/ DP: Takuma Dan
AD: Kazuma Yamaguchi