While many mug advertisements in the U.S. focus on outdoor scenes, ZOJIRUSHI, a brand renowned for its kitchenware, emphasizes the everyday use of their travel mug. This campaign highlights the mug’s minimalist and timeless design, making it a must-have for daily carry. The ad vividly captures the mug in various beautiful, everyday moments, showcasing its seamless integration into daily life.
Another version of this campaign highlights the active side of daily life, focusing on sports scenes integrated into everyday moments.
Client: ZOJIRUSHI
Production: Japan Hollywood Network
Producer : Toru Mihara
Director :Takuma Dan
DP : Masashi Kobuchi Production
Design : Katsuya Imai
Stylist : Kazue Mizushima
1st AD : Natsumi Shibata