This documentary-style advertisement was created for SEIKO, one of the sponsors of the World Athletics Championships 2023. The film follows the dedicated team responsible for setting up and fine-tuning the timing systems and sensors that are essential for the smooth operation of the event. The documentary captures the team’s meticulous preparation and flawless execution during the competition, highlighting the pressure they face to ensure accurate measurements for athletes who have dedicated their lives to their sport. Despite the challenges and potential setbacks, the team’s unwavering professionalism and teamwork are a testament to SEIKO’s reputation for reliability and precision in the world of timekeeping.
